Making More Time for What Matters Most
At Beyond Coaching, we help you take control of your fitness, health, and lifestyle—all on your terms.
We're here to help you achieve total health: aesthetics, performance, and longevity, while building better habits toward lasting change.
Our 3 flexible programs fit seamlessly into your life, giving you the freedom to balance work, family, and personal commitments.
Before you commit to anything, join our private community today!
Our Promise:
We think you're RHAD.
So you deserve our best!
With Beyond Coaching We Promise:
Relationships
Connection that lasts.
Build meaningful relationships within a supportive community. Whether it's peer motivation or expert guidance, you'll never feel alone in your journey. Strong connections foster lasting success.
Health
Aesthetics. Performance. Longevity.
Health goes beyond appearance. At Beyond Coaching, we focus on making you feel strong, perform at your best, and build a body that lasts—now and into the future.
Accountability
On track, always.
Get the support you need, when you need it. Through personalized coaching and regular check-ins, we ensure you stay committed to your goals. Progress happens when you’re held accountable—and we’re with you every step of the way.
Delivery
Real results, no empty promises.
We don’t just provide plans—we deliver outcomes. With our well-designed strategies, you’ll see measurable improvements in every aspect of your life. Fast, reliable, results-driven coaching that fits into your schedule.
Start Training Today!
All training programs come with a 7 day free trial.
All Plans are $30 a month
Which Program Is Best For You?
You have 3 to choose from!
CrossBuilding
CrossBuilding is a comprehensive, strength-biased training methodology created to combine the best elements of CrossFit and bodybuilding. You'll focuses on the "S5" method for strength, performance and aesthetics as you age. The program is optimized for efficiency, aiming to deliver results in maximal muscle growth, strength, heart health, flexibility, and metabolism within a practical training schedule.
CrossBuilding
CrossBuilding is a comprehensive, strength-biased training methodology created to combine the best elements of CrossFit and bodybuilding. You'll focuses on the "S5" method for strength, performance and aesthetics as you age. The program is optimized for efficiency, aiming to deliver results in maximal muscle growth, strength, heart health, flexibility, and metabolism within a practical training schedule.
Who is CrossBuilding For?
Individuals over 30 looking to reclaim or enhance their fitness.
People who want strength, aesthetics, and functional performance without sacrificing time or risking injury.
Those frustrated by cookie-cutter fitness plans that don’t deliver long-term results.
Anyone seeking a balanced program that supports longevity, total health, and confidence.
Strengthen your body with functional movements and progressive overload.
Develop lean muscle for aesthetics (Swagger) while increase fat burn!
Enhance your endurance, flexibility, and mobility for a well-rounded physique.
Improves heart health, coordination, and balance.
Improve your recovery, reduce injury risk, and maximize performance.
Elevate your energy, confidence, and daily functionality through sustainable progress.
Optimizable for all fitness levels, schedules and goals.
Efficient workouts (4x per week, ~60 minutes) designed for busy lives.
Blends strength, hypertrophy, endurance, skills and mobility seamlessly.
CrossBuilding
Sample Day
S.F.F.
The Stay Fucking Fit (S.F.F.) Program is a high-performance training system created for individuals who want to maximize muscle growth, strength, and hypertrophy while improving overall physique and athleticism. Designed around a 3-phase progression system, S.F.F. builds strength and neural mastery, hypertrophy and muscular endurance. S.F.F. offers a complete approach to fitness. This program is for you if you are ready to dominate your fitness goals and achieve unparalleled results.
S.F.F.
The Stay Fucking Fit (S.F.F.) Program is a high-performance training system created for individuals who want to maximize muscle growth, strength, and hypertrophy while improving overall endurance and athleticism. Designed around a 3-phase progression system, S.F.F. builds strength and neural mastery, hypertrophy and muscular endurance. S.F.F. offers a complete approach to fitness. This program is for you if you are ready to dominate your fitness goals and achieve unparalleled results.
Who is S.F.F. For?
Individuals looking to
maximize muscle growth, strength, and hypertrophy
People who want a structured system
to achieve aesthetic and functional fitness in a traditional gym setting.
Fitness enthusiasts seeking a
balanced approach
that incorporates muscle growth and fat burn.
Those who crave a program that pushes limits while offering optional flexibility for customization.
Master Compound Movements
Build strength and stimulate muscle growth.Embrace Progressive Overload
Continuously challenge your muscles to maximize hypertrophy and strength.Focus on Lean Muscle Development
Sculpt a strong, aesthetic physique for effective fat loss.Incorporate Athleticism Training
Dedicate two days to enhance capacity outside the gym.Improve Recovery and Reduce Injury Risk
Prioritize mobility, flexibility, to sustain long-term performance.Efficient Gym Sessions
~60-minute workouts, 4 days a week,Customizable for All Levels
Tailor the program to meet individual fitness levels, equipment and schedule needs
SFF
Sample Day
Build Different
The Build Different Program is a minimalist, functional strength training program designed around the use of kettlebells and dumbbells. With just four lifting sessions per week, it delivers a balanced focus on strength, stamina, and swagger. Build Different emphasizes efficiency, making it ideal for those with busy schedules who want maximum results in minimal time without the overwhelm of technical workouts or extensive gym setups.
Build Different
The Build Different Program is a minimalist, functional strength training program designed around the use of kettlebells and dumbbells. With just four lifting sessions per week, it delivers a balanced focus on strength, stamina, and swagger. Build Different emphasizes efficiency, making it ideal for those with busy schedules who want maximum results in minimal time without the overwhelm of technical workouts or extensive gym setups.
Who is Build Different For?
Individuals who want a
simple, effective program
using only kettlebells and dumbbells.
Those looking to build strength, endurance, and muscle definition without complex skill work.
Busy professionals or parents who want efficient, results-driven training.
Anyone seeking a straightforward path to feeling strong, confident, and capable.
Save Time! See Results!
Four gym sessions per week, designed to maximize results in minimal time.
Focused on kettlebell and dumbbell exercises—no need for barbells or complex equipment.
Builds Strength and Stamina
Develop functional strength with kettlebell and dumbbell movements.
Boost endurance and metabolic health through stamina-focused conditioning.
Boosts Confidence and Aesthetics
Sculpt lean muscle for a confident, strong appearance (Swagger).
Prioritizes hypertrophy and power without the need for technical skill work.
Build Different
Sample Day
Meet Your Beyond Coaching Team
Cavan Valance
Once weighing over 300 pounds, Cavan knows firsthand the power of transforming both mind and body. His journey began in 2009 when he lost 100 pounds, igniting a passion for fitness that led him to a career in personal training. Cavan went on to help build the largest CrossFit gym in New York City, where he trained and supported thousands of clients. When gyms closed in 2020, Cavan took the leap to focus full-time on helping others reach their best selves.Cavan believes that sustainable progress is built through clear vision, a supportive community, and consistency over time. Recognizing that health goals aren’t “one size fits all,” he employs simple, effective strategies that prioritize what works best for each individual. With experience guiding over 2,500 clients to success, Cavan is ready to support your journey, too. Together, you’ll pave a path towards a healthier, stronger future.
Chris Olsen
My mission is to help you achieve the long term results you thought you couldn't. But first, understand change doesn't happen unless we change. Together we will identify the habits needed to achieve your optimal health & wellness for good.
Why Choose Beyond Coaching???
What You'll Get With Beyond Coaching.
Flexible fitness routines: Say goodbye to calendar based programs. Your flexible plan works with your schedule. You can do it anytime, anywhere—on your terms.
Affordable, 3 expert-designed training programs starting at $30 a month.
Proven fitness and nutritional guidance, easy to follow, habit building nutrition with clear, measurable results.
Customizable solutions available to fit your schedule, goals, and lifestyle.
A supportive community and accountability tools like weekly live calls, cohorts, webinars, downloads and monthly challenges that keep you on track, always.
Convenience at your fingertips—access everything you need digitally, without the wait inside our FREE community.
Clarity and structure, helping you make time for what truly matters.
1,452 +
Happy Clients
3,452+
Projects Completed
15 +
Years Of Experience
72+
Team Members
Define Your Fitness With Our Movement Assessment
Discover Your True Potential
You’re not just looking for another fitness program—you want something that fits effortlessly into your life.
You want something that can guide you from day one.
That's why we've created our Movement Assessment.
So you know exactly where you are, and can begin your journey with confidence.
Beyond Coaching is designed for you if:
You’re not just looking for another fitness program—you want something that fits effortlessly into your life.
You want something that can guide you from day one.
That's why we've created our Movement Assessment.
So you know exactly where you are, and can begin your journey with confidence.
Beyond Coaching is designed for you if:
You're 30-50, balancing jobs, families, and fitness goals.
You want more than just a gym membership—you want structure without the price of personal coaching.
You've tried rigid diets or exercise plans and need something flexible, something you can stick to.
You're budget-conscious, seeking quality resources without breaking the bank
$30 per month gives you full access to expertly crafted programs.
You value convenience, seeking digital, on-demand plans that work anywhere, anytime.
You're a fitness enthusiasts who demands results and trust
You want real progress with less time commitment.
You're self-motivated and independent
You still want structure, proven guidance, without the need for one-on-one coaching.
You want to be the fittest version of yourself in 100 days.
Discover The CrossBuilding Method...
4 In Gym Sessions
All Under 1 Hour.
A Stronger, Healthier, More You...YOU..is right around the corner. This comprehensiveness 3 phase program is designed to elevate every aspect of your fitness journey—strength, aesthetics, and performance—on your schedule.
In-depth Fitness Assessment
Begin your journey with a personalized fitness assessment that evaluates your current strength, flexibility, cardiovascular health, and more. This tailored evaluation ensures you start on the right foot, tracking improvements every step of the way.
4 Day Training Cycle
A carefully crafted, progressive, 4 day a week in-gym program designed to enhance your strength, aesthetics, and overall fitness. Whether you're working on strength, push-ups, pull-ups, aerobic or anaerobic fitness, this plan adapts to your level and goals.
Discover S5!
CrossBuilding, Build Different and SFF follow (with slight variation) the S5 Method. Strength, Swagger, Stamina, Skill and Stretching are offered within each program to help maintain a balance of fitness and health for the long haul!
Education
Live Monthly Calls: Participate in group calls, educational sessions, and office hours led by our expert team. Get the answers, motivation, and ongoing education you need to keep making progress.
Deep Dive
Once you complete your 7 day trial of any of our programs, you'll be granted access for a one-on-one call with our team. Here, we can iron on any questions, comments and concerns so your training and lifestyle have focus from the start!
Engaging Events
Be the first to know and experience action-packed, in person events designed to inspire real growth, forge connections, and fuel your progress. These experiences bring the community together and drive transformation beyond the screen.
Client Feedback
Our Client's Reviews
Read what our clients are saying about leaning into deep health and putting themselves first.
J.D. F: Father, Family Man.
Did my quarterly assessment just before we started and for shits and giggles I had our gym manager repeat it this morning… legit 1.5 lbs LMM added, down 7lbs. The toning that I am seeing is happening faster than expected and I’ve increased food intake (specifically protein) considerably. After adjusting food intake, sleep is back on track. THANK YOU!
Rhonda J: Mom and Business Owner
I started working with Cavan the end of 2021. I cannot effectively express how much Cavan has impacted my life physically, emotionally and spiritually. When I reached out to train with Cavan, I was lost, caretaking everyone else in my life, lonely, insecure and exhausted. Training with Cavan, I have learned how to effectively train and fuel my body! I have seen an amazing transformation physically, I continue to set goals and am so excited to reach those goals, crush those goals and continue setting more goals! What Cavan has also taught me is to see me, hear me, take care of me and to love me. To believe in myself and do things I never I was capable of doing physically in training and emotionally for myself and in my life. So many conversations which have become part of my daily routine, striving to be the best version of myself every day! Cavan’s integrity, authenticity, commitment and loyalty, love for others and his brutal honesty are above anyone and anything I’ve seen or ever known!! Cavan and Beyond Coaching's knowledge, expertise, support and encouragement have been nothing but amazing and I am honored to be part of it all!! Best decision I have even made!!
Adam M: FDNY and New Father.
Working with Cavan has been the best decision I’ve made in regards to my fitness. Since working with Cavan, I’ve gotten faster, stronger, and felt more athletic than I have in years! More importantly, Cavan genuinely wants to see his clients succeed and makes sure to go the extra mile to help them reach their goals. If you’re on the fence, get off it and send Cavan a message!
Josh N: Father and Business Manager
It has been one of the best things I have ever done to improve my life physically and mentally. The team cares and is very knowledgeable and I can tell that they put in the work/education themselves to help better others.
Still Confused About Our Features?
Get the details!
Find answers to the most common questions about our community, programs, and policies.
What time commitment is expected upon joining the community?
We recommend dedicating 45-60 minutes a day, 3-5 times a week for workouts. Our community will host 3-4 exclusive calls per month where community participation in encouraged. However, it's all flexible—you can scale up or down based on your schedule. For your nutritional goals, this will be a daily process. Your participation and engagement in the group will earn you prizes, coaching and access to exclusive events. The key is consistency over time, not perfection every day.
How quickly can I expect to see results?
Results vary, but many members notice increased energy and improved mindset in the first 2-4 weeks. Physical changes typically start to show after 6-8 weeks of consistent effort, but the biggest transformations happen over the long term—think months, not days.
How can I get the most out of the community?
Engage regularly! Attend live events, participate in discussions, and follow the workouts and nutrition guidance. The more you invest in the community, the more you'll gain—physically, mentally, and socially.
What does your workout program look like?
Our programs blends strength training, functional movements, and conditioning. You’ll train four days a week, with workouts designed to be completed in 45-60 minutes. It’s optimizable, so whether you’re a beginner or advanced, you can adapt each session to your level.
What does your nutrition guidance look like?
While our programs do not have a specific nutrition focus, Inside of our free community we will focus on balanced eating that fuels your body for performance and longevity. Expect guidance on protein intake, smart carb choices, and healthy fats, all while leaving room for the occasional indulgence. It’s about sustainable habits, not restrictive dieting. For more specific nutrition coaching email [email protected]
What is your cancelation policy?
You can cancel your membership anytime, no hard feelings. We will hold you to our 30 day cancelation policy. We believe in flexibility, so there are no long term contracts locking you in. Just let us know, and we’ll process your cancellation. If your request come within 30 days of your next billing cycle, your payment will process and you will have access to the group throughout the duration of the membership.
Is this program suitable for beginners?
Yes, absolutely. Our workouts are optimizable, meaning you can adjust the intensity, equipment and time based on your current fitness level. Whether you’re just starting or have experience, you'll find a program that works for you.
What equipment will I need?
We design most workouts to require a traditional gym space. We also provide guidance for optimizing workouts with minimal equipment. Our training app has a function to switch any movement based on that movement group, allowing you to stress less and sweat more!
Can I follow this program with a busy schedule?
Yes! Our program is built to fit into a busy lifestyle. Most workouts are 60 minutes or less, and we offer flexibility in how you engage with the community and resources.
Do you offer support for injuries or special conditions?
Yes, our community and coaches provide guidance on modifying exercises to suit your needs, whether you’re dealing with an injury or any other special condition. Always consult your doctor first, but we’ll help you adapt.
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